FIS is the world’s largest global provider dedicated to financial technology solutions.
“Revamp” the brand campaign. Own empowering!
New Global Brand Campaign:
When our clients succeed, we succeed. It’s no coincidence that there is a “WE” in EMPOWERING. We are true partners and together, we empower the financial world.
• Print + Banner
EMPOWERING Europe Campaign:
“WE” is the reflection of “ME”.
For the Europe brand campaign, we were asked to focus on raising awareness on a personal impact.
ME: voice of our client and their problems.
WE: our voices together.
• Video (pw: sexyburger)
EMPOWERING North America Core Campaign:
For the North America campaign, we were asked to focus on the core banking technology and solutions, specifically targeting decision makers within US banks. The problem the traditional bankers are facing is that the industry is currently going through a rapid change, modernization, and innovation and they can’t keep up. They’re paralyzed about how to move forward with unexpected competitors like Amazon and Venmo disrupting the industry.
Innovation is about taking risks, however, people in this industry are trained to avoid risks their entire career. This behavior is not in their DNA. So how do we get them to seize control of their future?
We create a dopamine-infused energy drink.